We’re excited to share that our Development Director, Gemma, recently joined Rachel Spencer on the You Pet Business Your Way podcast. This is a brilliant resource for pet professionals who want to grow their businesses with purpose.
In the episode, Gemma tells the story of how The Pet Carpenter began during the pandemic when Harry, a carpenter, built a custom dog crate for a friend and shared it on Facebook. What started as a one-off request quickly snowballed into a business creating handcrafted furniture that pets love and owners are proud to have in their homes.
What You’ll Learn in This Episode
- Resilience in the face of challenges – from a devastating workshop fire to rebuilding with better systems and processes.
- The role of social media. How going viral grew our following to over 150,000, but also how to cope with trolls, copycats, and influencer culture.
- Educational campaigns. Why we champion gift crate confidence, showing how thoughtful crate training supports dogs’ wellbeing and strengthens the bond with their families.
- Collaboration and community. How working with trainers, vets, and other pet businesses has helped us spread positive messages and reach new audiences.
- Staying true to your values. Designing furniture that begins with the pet, while blending seamlessly into the home.
“We don’t just sell crates – we create furniture that supports the pet first, but also looks beautiful in your home. It’s about creating a space that works for everyone, not just the dog.” – Gemma Glover
Why Pet Professionals Should Tune In
For fellow pet professionals, there are plenty of takeaways. We cover marketing, customer service, building community, and protecting your energy in an industry that can sometimes feel overwhelming.
🎧 Listen to the Episode
You can listen to the full episode on the Pets Get Visible podcast here or via your favourite podcast app.
Join the Conversation
We’d love to know what you think, especially if you’re a pet professional who took away ideas for your own journey. Drop us a message on Instagram or Facebook and let’s keep the conversation going.